Metodologia

Il nostro metodo si basa sullo studio delle più moderne Teorie di Business Development sviluppate da autorevoli Università internazionali e sulla loro applicazione pratica, plasmata su misura per gli imprenditori, le Start-up e le PMI italiane.

Riportiamo di seguito alcuni testi di supporto alla nostra metodologia:

TACOMA READING LIST

  • Jonathan CAGAN, Peter BOATWRIGHT “Built to love: Creating Products That Captivate Customers” Berrett-KoehlerPublishers, Oakland (California), 2010
  • Clayton M. CHRISTENSEN “The Innovator’s Dilemma : When New Technologies Cause Great Firms to Fail”, Harvard Business Review Press, Boston, 2016
  • Clayton M. CHRISTENSEN, Michael E. RAYNOR, “The Innovator’s Solution: creating and sustaining successful growth”, Harvard Business Review Press, Boston, 2013
  • Sean ELLIS, Morgan BROWN, “Hacking Growth: how today’s fastest-growing companies drive breakout success”, Crown Business, New York, 2017
  • W. Cahn KIM, Renée MAUBORGNE “Blue Ocean Strategy: how to Create Uncontested Market Space and Make the Competition Irrelevant”, Harvard Business Review Press, Boston, 2015
  • Ash MAURYA “Running Lean: iterate from plan A to a plan that works”, O’Reilly, Sebastopol (California), 2012
  • Chris MCCHESNEY, Sean COVEY, Jim HULING, “The 4 Disciplines of Execution : make your most wildly important goals happen”, Franklin Covey, Utah (USA), 2012     
  • Geoffrey A. MOORE “Crossing the Chasm, marketing and selling disruptive products to mainstream customers”, HarperCollins, New York, 2002
  • Adam MORGAN “Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders”,  AdweekMedia, New York, 2009
  • Adele REVELLA “Buyer Persona: How to Gain Insight into your Customer’s Expectation, Align Your Marketing Strategies, an Win More Business”,  Wiley, New Jersey (USA), 2015
  • Eric RIES “The Lean Startup: how constant innovation creates radically successful businesses”, Penguin books, London, 2011  
  • Anthony W. ULWICK “Jobs To be Done: Theory to Practice”, Idea Bite Press, Texas (USA), 2016
  • Benjamin YOSKOVITZ, AistairCROLL “Lean Analytics: Use Data to Build a Better Startup Faster”, O’Relly, Sebastopol (California), 2013